One idea, sixty seconds, no filler.
The standard
Reference pieces by other creators, chosen to set the bar for educational shorts. Our own named client work lives on how we work.
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Vertical has no runway. The first frame is the hook.
- 01The strongest frame in the footage becomes frame one, wherever it occurred.
- 02The subject is composed inside the safe area, not centred and then cropped.
- 03Captions are burned, weighted and timed to the stress of the word.
- 04The loop is built deliberately: the last frame hands back to the first.
A vertical feed gives you no title, no thumbnail and no patience. There is no first second. There is a first frame, and the swipe decision is taken before your intro plays. Cutting for that reality is a different craft from trimming a landscape video to 9:16.