// CinemoraStart

Ads & sales video

03 / 05

5 formats
30 references

Video with a number attached to it.

[ 5 formats ]Ads · drawn, not filmed
Product filmsDirect responseBrand & commercialSales & demo videoProperty & architecturalCinemoraLong-form videoShort-form videoMotion & animationThumbnails & graphicsProduct filmsDirect responseBrand & commercialSales & demo videoProperty & architecturalCinemoraLong-form videoShort-form videoMotion & animationThumbnails & graphics
How we cut it

These are not brand films with a logo at the end. Every cut is there to move somebody one step closer to buying.

How we cut itMethod, not volume

Vertical has no runway. The first frame is the hook.

Short form

08–12h
  • The strongest frame in the footage becomes frame one, wherever it occurred.
  • The subject is composed inside the safe area, not centred and then cropped.
  • Captions are burned, weighted and timed to the stress of the word.
  • The loop is built deliberately: the last frame hands back to the first.

Motion

20–26h
  • Type is set to the brand, then animated to the cut, never the reverse.
  • Transitions earn their place or they are removed.
  • Everything is built to survive compression and a 6-inch screen.
  • Source files handed over, so the look outlives us.
What sits inside5 formats · 30 reference pieces
NextMotion & animation →
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